Define Your Unique Identity

Founded by designer Joy Li, the brand reflects a timeless design aesthetic with an elevated edge.

Driven by a desire for luxurious, functional, and comfortable styles that embody versatility, Joy Li creates capsule collections that seamlessly merge for multiple looks.

Each design showcases meticulous attention to detail and flattering layering, blending sophisticated style with practical refinement.

Proudly made in the USA, our limited-edition pieces embrace sustainable fashion with a focus on quality and fit.

Testimonials

LOVE this Moto Jacket!

  • "This jacket is super versatile—you can dress it up for a night out or keep it casual for everyday wear. The fit is amazing, hugging all the right spots without being too tight. It’s so hard to find clothes that fit you this well!

Whether I’m going for a sophisticated vibe or a more edgy style, this jacket nails it every time.

Definitely recommend this one if you’re looking for a stylish and flexible addition to your wardrobe!"- Rana

  • "Joy’s unique design style will differentiate one from the masses...I feel confident wherever I go...I have had a love affair with Joy’s clothes that has literally taken me around the world and back."  Heather
  • "Stylish, Sophisticated, Intelligent, Fabulous...That's how I feel when I wear Joy Li!! Thank you for making the perfect clothes I adore!"- Celeste
  • "LOVE..got stopped by about 10 people who asked where I got my crop pants and ..."- Jenn

"Love, love, love the items I purchased from you. Fabulous!! I'm at the mall wearing your romper, everyone is going nuts over it." -Rosemary

  • "...got lots of comments about your jacket!  Wore it all the time, it was so perfect...I'm living in all your clothes on the  weekend, and enjoying them so much."- Karen
  • "OMG!!! I love it!! I am crying now, but they are happy tears!- Gabrielle

Vogue Italia