About me

"The things you think about determine the quality of your mind, your soul takes on the color of your thoughts"- Marcus Aurelius

Joy Li is a designer, creative director, and business owner with over 25 years of experience spanning fashion design, costume development, retail, and full-scale production. Her approach is rooted in simplicity and guided by design expertise.

With a foundation in fashion design, Joy has developed styles and collections with a focus on fit, detail, and visual storytelling. She brings a strong eye for design, understanding how design fundamentals support each individual's unique identity.

Joy is a graduate of Carnegie Mellon University, School of Design.

Outside the Studio, she enjoys music, yoga, workouts, and hiking with family, friends, and her Husky Mochi.